Digital Marketing Manager

*Digital Marketing Manager*

Take the next step in your career now, scroll down to read the full role description and make your application.

Up To £40,000 Based On Experience, Plus Excellent Benefits

Bolton, Greater Manchester

In this exciting role, you’ll fulfil a collaborative and pivotal role in leading and implementing our business-to-business marketing strategies across B2C and B2B business models.

What You’ll Do

• Maintain and build WordPress website
• Experienced in using all major ad platforms – as well as Google Analytics, Google Ads and Google Data Studio
• Creation, updating and maintaining of all corporate documentation including brochures, slide decks using Adobe Creative Suite
• Market trend and audience research for B2B and B2C strategies
• Assist in delivering a digital strategy including creation of digital content, email marketing and online advertising for our recruitment team
• Proven expertise in PPC, particularly Google Ads, to champion and model best practices
• Work collaborative with Sales team using HubSpot, LinkedIn, our sales CRM and other tools and apps, ahead of tracking responses and creating insight reports
• Develop talent attraction strategies to promote opportunities and generate high levels of candidate applications
• Partner with our in-house Social Media Executive to develop our website, sales materials and online and collateral and other relevant content, imagery and literature
• Work closely with our CEO and wider Senior Team to create tailored messages and reach out on their behalf to other business leaders to help create a relevant and strong network of likeminded businesses
  
  

Hard Skills

• Proficient in Adobe Creative Suite
• Essential, UI & UX, HTML & CSS, After Effect or Premier Pro & Indesign
• WordPress web-development and design experience
• Google Analytics, Google Data Studio and Google Ads
• HubSpot knowledge desirable
• Managing PPC for our website
  
  

Soft Skills

• An analytical thinker who is highly organised, with excellent communication skills and attention to detail
• Be able to work to tight deadlines and be organised in your approach in a fast-paced environment on you own initiative. Quickly adjusts to changes in priorities, strategies, or industry trends
• Works effectively in cross-functional teams, values input from others
• Proactively identifies challenges and implements strategic solutions, leveraging both analytical insights and creative thinking to overcome obstacles
• Attention to detail in all aspects of work, from campaign execution to data analysis and reporting
  
  

Your Package And Perks

• Up to £40,000, based on experience
• Company bonus scheme
• 25 days holiday, plus bank holidays
• Free, secure parking
• Workplace pension
• About Workforce*:
  
  

Workforce are a well-establish, market leading people solutions business, who specialise in the recruitment, relocation and retention of talent in to UK skill shortage areas.

• What next?*
  
  

Our established, modern office on a leafy business park in central Bolton is bustling with diversity, talent and experience. Why not join us?

*Apply now!*

Job Types: Full-time, Permanent

Pay: Up to £40,000.00 per year

Benefits

• Additional leave
• Company events
• Company pension
• Free parking
• On-site parking
• Relocation assistance
  
  

Schedule

• 8 hour shift
• Day shift
• Monday to Friday
  
  

Supplemental Pay Types

• Bonus scheme
• Performance bonus
  
  

Work Authorisation

• United Kingdom (preferred)
  
  

Work Location: In person

Reference ID: Digital Marketing Manager