Performance Marketing Manager:in (f/m/d)

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.

YOUR MISSION AT PLANCRAFT

You love data, live for optimization, and are always a few steps ahead when it comes to trends in Paid Media? Perfect match. We’re looking for a Performance Marketing Manager (f/m/d) to unleash growth across all paid digital channels. You'll bring analytical excellence, structure, and execution power into our performance marketing team – and help us scale smart and sustainably, especially as we expand into new markets.

Key Responsibilities:

• End-to-end campaign ownership: From strategy and budgeting to execution and iteration across Paid Social (Meta, TikTok, etc.), SEA (Google Ads), and Programmatic.
• Growth driver: Increase ROAS across Meta & Google and launch programmatic advertising with positive ROI.
• Data-first mindset: Analyze campaign data deeply, establish a robust attribution model, and translate insights into action.
• A/B Testing: Implement a rigorous testing roadmap and continuously improve performance through experimentation.
• Team player: Be a sparring partner to the team, support junior members, and collaborate with Brand, Content, Marketing Ops, and Tech to create compelling creatives and funnels.
• Scale new channels: Identify untapped opportunities and take ownership of at least one new paid channel initiative.
  
  

Salary: The salary for this position is between €50,000 and €55,000 per year, depending on your experience.

YOUR PROFILE

Bist Du ein Match?

Must haves:

• 2+ years of hands-on experience in Performance Marketing in a fast-paced environment.
• Strong track record with Meta Business Manager, Google Ads, and ideally Smartly or similar tools.
• Analytical mindset with deep experience in KPIs like ROAS, CAC, and attribution modeling.
• Background in business, marketing, economics or similar – ideally from a top university.
• Structured, solution-oriented and proactive approach with a passion for optimization.
• Clear and precise communicator with fluency in English (our company language).
• Strong Excel skills or experience with data visualization tools.
• You are willing to come to our office in Hamburg regularly
  
  

Nice to haves:

• Experience with attribution modeling setup and evaluation.
• Knowledge in marketing automation and performance tech stacks.
  
  

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Hardware at the highest level: You get a MacBook and top over-ear headphones
• Location: Our central office is located in Hamburg's vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
• Relocation bonus: We provide financial support for your move to Hamburg if your role is needed to be on-site.
• International environment: We are a team made up of different nationalities, so our company language is English.
  
  

About Us

Our values: #stoked #together #humble

For a first impression of us - take a look at our latest reels !

Do you have any questions before you apply?

We are here for you - just reach out to people@plancraft.de