Vice President, Marketing

Department: Marketing Technology

Location: AMER - Flexible Locations

Description

CLIENT Pediatric Associates

JOB TITLE Vice President, Marketing

LOCATION US, Remote

CONTRACT FTE

ABOUT ALGOMARKETING
—
Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.

Visit our website to read more about us.



ABOUT THE ROLE
—
About the Organization

Our client is a well-established, clinician-led pediatric primary care organization with a national footprint. Founded over 65 years ago, they've built a reputation for evidence-based care and innovative medical home models. They're experiencing significant growth and seeking a strategic marketing leader to drive their next phase of expansion.

The Role

The VP of Marketing will architect and execute marketing strategy across acquisition, digital presence, and operational excellence. This role manages a distributed team of Regional Marketing Managers and partners with senior leadership to build marketing as a scalable growth function. You'll own the full marketing tech stack, lead acquisition campaigns, and create measurable systems that drive new patient volume and market penetration.

RESPONSIBILITIES—
Growth & Acquisition

• Design and implement integrated new patient acquisition strategies with measurable ROI
• Build digital-first marketing infrastructure, including SEO/SEM, paid media, and GEO optimization
• Collaborate with market leaders to create localized growth plans aligned with clinic capacity
• Manage provider reputation, community partnerships, and sponsorship programs that generate qualified leads
  
  

Team Leadership

• Lead Regional Marketing Managers who own acquisition and retention KPIs at the market level
• Empower team members with budget authority and accountability for growth metrics
• Develop scalable campaign frameworks for rapid deployment across markets

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• Build executive-level capability within the team to independently manage stakeholder relationships
  
  

Marketing Operations

• Oversee marketing technology platform, creative execution, and omni-channel campaign delivery (digital, email, SMS, direct mail, in-clinic)
• Partner cross-functionally on retention initiatives and patient engagement programs
• Implement attribution modeling and funnel analytics to optimize spend efficiency
• Ensure brand consistency while enabling regional customization
  
  

Digital & Analytics

• Direct website strategy, digital ecosystem, and content marketing programs
• Build comprehensive performance dashboards tracking acquisition, campaign effectiveness, and channel ROI
• Lead martech selection and implementation to enable real-time performance monitoring
• Navigate brand consolidation as the organization integrates acquisitions
  
  

REQUIREMENTS—

• Bachelor's degree in Marketing or related field (Master's preferred; equivalent experience considered)
• 7+ years progressive marketing experience with 5+ years leading teams
• Demonstrated success in building and scaling regional marketing operations with measurable growth outcomes
• Deep expertise in digital marketing: SEO/SEM, paid media, marketing automation, analytics platforms
• Healthcare marketing experience and HIPAA knowledge strongly preferred
• Executive presence with the ability to influence C-suite and clinical leadership
• Proficiency with tools like Google Ads, Meta platforms, Google Analytics, HubSpot, and SEMrush
• Experience with healthcare CRM/EHR systems is a plus
• Strong analytical capabilities with a track record of data-driven decision-making
• Exceptional communication skills across technical and non-technical audiences
  
  
  
  

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Work Environment

Remote position with up to 30% travel. Occasional meetings outside standard hours to accommodate the national team across time zones.

Key Responsibilities

RESPONSIBILITIES—
Growth & Acquisition

• Design and implement integrated new patient acquisition strategies with measurable ROI
• Build digital-first marketing infrastructure, including SEO/SEM, paid media, and GEO optimization
• Collaborate with market leaders to create localized growth plans aligned with clinic capacity
• Manage provider reputation, community partnerships, and sponsorship programs that generate qualified leads
  
  

Team Leadership

• Lead Regional Marketing Managers who own acquisition and retention KPIs at the market level
• Empower team members with budget authority and accountability for growth metrics
• Develop scalable campaign frameworks for rapid deployment across markets
• Build executive-level capability within the team to independently manage stakeholder relationships
  
  

Marketing Operations

• Oversee marketing technology platform, creative execution, and omni-channel campaign delivery (digital, email, SMS, direct mail, in-clinic)
• Partner cross-functionally on retention initiatives and patient engagement programs
• Implement attribution modeling and funnel analytics to optimize spend efficiency
• Ensure brand consistency while enabling regional customization
  
  

Digital & Analytics

• Direct website strategy, digital ecosystem, and content marketing programs
• Build comprehensive performance dashboards tracking acquisition, campaign effectiveness, and channel ROI
• Lead martech selection and implementation to enable real-time performance monitoring
• Navigate brand consolidation as the organization integrates acquisitions