Email Marketing Manager (E-commerce)

mint source Serbia
Remote
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AI Summary

We are seeking an Email Marketing Manager to own email and SMS strategy and execution for 5-7 e-commerce brands, managing the full campaign lifecycle from planning through optimization.

Key Highlights
Plan and execute email and SMS marketing strategies
Manage multiple brand accounts simultaneously
Monitor and optimize performance using metrics
Key Responsibilities
Plan and execute email and SMS marketing strategies
Manage multiple brand accounts simultaneously
Monitor and optimize performance using metrics
Technical Skills Required
Klaviyo Email and SMS automation Segmentation Customer journey mapping
Benefits & Perks
Competitive compensation
Fully remote work
Exposure to multiple international e-commerce brands

Job Description


Job Title: Email Marketing Manager

Location: Remote

Employment Type: Full-Time

Working Hours: 11:00 AM – 7:00 PM UK time (GMT), Monday to Friday

Industry: E-commerce/Email Marketing


About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.


Role Overview

Mint Source is hiring an Email Marketing Manager for a UK-based e-commerce email marketing agency. You'll own email and SMS strategy and execution for 5-7 e-commerce brands, managing the full campaign lifecycle from planning through optimization while serving as the client's trusted marketing partner. Success in this role means delivering high-performing campaigns, clear communication, and consistent revenue impact across accounts.


What You'll Do

  • Plan and execute email and SMS marketing strategies for 5-7 e-commerce brands using Klaviyo and related platforms
  • Own end-to-end campaign delivery, from strategy and setup through launch, QA, and post-campaign analysis
  • Act as the main client contact by joining meetings, sharing weekly performance reports, and responding to questions via Slack and email
  • Collaborate with copywriters, designers, and technicians to ensure campaigns are launched accurately and on time
  • Monitor and optimize performance using metrics such as open rates, click-through rates, and revenue contribution
  • Run A/B tests, manage segmentation, and build automations to improve engagement and conversions
  • Ensure all campaigns meet quality and compliance standards, including CAN-SPAM and GDPR requirements
  • Manage tasks and timelines using structured workflows in ClickUp and Slack to keep projects on track


What We're Looking For

  • 3.5+ years of hands-on experience in e-commerce email and SMS marketing with strong Klaviyo expertise (certification preferred)
  • Proven ability to manage multiple brand accounts simultaneously while maintaining high execution quality
  • Deep understanding of email and SMS automation, segmentation, and customer journey mapping
  • Comfort reviewing designs in Figma and working within project management tools like ClickUp and Slack
  • Strong written and spoken English with confidence in client-facing communication
  • A data-driven mindset with the ability to identify issues, recommend improvements, and act on insights
  • Experience with Postscript, Attentive, or subscription platforms such as Recharge or Bold is a plus
  • A structured, detail-oriented approach and the ability to thrive in a fast-paced agency environment managing overlapping deadlines
  • Portfolio or work samples welcome but not required


Key Performance Metrics (KPIs)

  • Drive measurable improvements in engagement metrics (open rates, CTR) and revenue attribution across assigned accounts
  • Deliver campaigns and automations on time and error-free, meeting all QA and compliance standards
  • Execute testing and optimization initiatives that lead to documented performance gains
  • Maintain clear, reliable client communication and reporting that builds trust and strengthens long-term relationships


What You Get

  • Competitive compensation, higher for exceptional candidates
  • Fully remote work with a UK-aligned schedule
  • Exposure to multiple international e-commerce brands and campaigns
  • Clear ownership, defined KPIs, and autonomy in how you deliver results
  • Structured workflows, collaborative teammates, and regular feedback
  • Opportunities to grow your expertise within a specialized email marketing environment


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