Paid Search Analyst

Our client, a leader in the financial services space, is looking to bring on a Paid Search Analyst with solid SEM background (SEO experience as a bonus). Role will be 40 hours a week, remote.

Location: Fully Remote

Pay Range: $40-43/hr.

Hours: 40 hours/week

Duration: ASAP - June (Likely to extend)

Overview:

Continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our business partners, collaborating with analytics and operations.

Essential Responsibilities:

• Assist paid search campaign planning, development, execution, optimization and reporting process
• Work directly with paid search team as the extended arm on initial campaign planning as well as weekly performance reviews
• Own keyword research/analysis, copy development, bid strategy and budget allocation
• Monitor campaign performance daily and optimize based on KPI’s

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• Develop ongoing testing plan to get new learning and improve campaign performance
• Document test-and-learn initiatives and share across businesses
• Onboard new client campaigns and transition existing agency-managed campaigns
• Understand the technical build of everything paid search as well as all Google and Bing Ads tactics (PMAX, Demand Gen, MSAN, Value Based Bidding, 1st Data Customer Match, etc.)
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with earned team on integrated SEM/SEM keyword strategy and landing page content optimization
• Collaborate with programmatic, paid social and media strategy teams on cross channel deliverables, budget allocation and integrated performance report
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• 5+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
• Well-versed in paid search keyword research, ad copy buildouts, bid strategy, copy and landing page test development, as well as all other daily optimization tactics
• Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred)
• Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT

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• Bachelor’s Degree or in lieu of degree, high school diploma + 4 years marketing experience

Desired Characteristics:

• Experience working on B2C and B2B campaigns; experience working in financial category a plus
• Knowledge in paid media tagging strategy, structure and workflow
• SEO skills are a bonus and valued but not required
• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution
• Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
• Creative and resourceful; Proven ability to problem solve and look for new ideas
• Strong project management and communication skills; Detail oriented and organized
• Agency experience preferred

If you are interested in and qualified for this role, please forward your resume today!