Senior Content and Social Marketing Manager

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About The Role

As the Sr. Content & Social Marketing Manager, you’ll spearhead and evolve Rula’s content ecosystem across organic social (eg. Instagram, TikTok, LinkedIn) and owned content surfaces (eg. blog, website surfaces) at a pivotal moment of brand growth. Owning both strategy and content creation, you’ll ensure our content remains culturally relevant, clinically grounded, and performance-driven. You’ll lead and mentor a growing content team and partner closely with your marketing peers – across Growth, Lifecycle, Creative Studio, and PR – building the operating model that allows us to scale high-quality content efficiently and responsibly.

This is an opportunity to join a mission-driven company and shape how people experience Rula at scale. You’ll bring a strong point of view on quickly evolving content strategy & creative best practices — across organic social, SEO and emerging AI-driven discovery — translating audience and cultural insights into storytelling that resonates emotionally while delivering measurable business impact. Your success will be defined by your ability to inspire through others, apply data insights to content creative strategy, and continuously evolve how content builds trust, engagement, and growth.

As a member of the Brand leadership team, you’ll help connect brand, culture, and performance across the organization. You’ll navigate complexity, move quickly when cultural moments arise, and make thoughtful tradeoffs in a regulated healthcare environment. This role is ideal for a content leader who thrives at the intersection of strategy and creative execution — and who believes great content can both perform and genuinely help people feel less alone.

Required Qualifications

• 8+ years of relevant marketing experience, with at least 3+ years focused in content marketing specifically, including hands-on experience managing individuals overseeing organic social and other owned content channels
• Experience leading cutting-edge content strategy that delivers on audience needs, cultural trends, brand values and business goals – with a constant eye on leveraging industry best practices to create clear, compassionate, human, and brand-aligned content
• Direct involvement producing and directing multi-format content, with strength in video, long-form writing, and storytelling
• Deep understanding of SEO, search evolution and AI-driven discovery
• Expertise in the tools utilized for social media management, social listening and creative asset management (e.g. Meta Business Suite, Hootsuite, Sprout, Meltwater, Canva, YouTube Studio, CapCut)

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• Proven track record of operating with speed within ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect information
• Strong data literacy and analytical mindset, with familiarity using metrics to evaluate performance and optimize strategies
  
  

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• 2+ years experience at a high-growth start-up and/or healthcare brand
• Deep expertise managing a complex system of freelance contributors of content creators, writers and editors, and agency partners.
• Prior experience in B2B Content Marketing
• Previous experience working in a HIPAA compliant or highly regulated environment
  
  

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

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• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
  
  

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.