Senior Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Manager - REMOTE. In this role, you will be instrumental in shaping marketing strategies that enhance brand visibility and drive lead generation. The impact of your work will resonate across various channels, leading to increased engagement and business growth. Collaborating with cross-functional teams, you will align marketing initiatives with sales efforts, ensuring targeted campaigns effectively reach intended audiences. Your expertise will also help refine customer profiles and optimize marketing execution, making substantial contributions to the organization's success in delivering quality care.

Accountabilities

• Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales and product marketing.
• Plan and execute integrated, multi-channel lead generation and demand programs.
• Support and execute account-based marketing (ABM) programs.
• Partner closely with sales on marketing campaigns, ensuring alignment on targeting and messaging.
• Own campaign strategy, planning, execution, and optimization.
• Create and manage campaign content for various channels.
• Provide guidance on audience segmentation and maximizing engagement.
• Collaborate with creative teams to ensure brand standards are met.
• Support competitive initiatives by translating insights into campaigns.
• Plan and execute webinars and events as part of lead generation strategies.
• Monitor and analyze campaign performance for optimization.
• Collaborate on marketing automation workflows and processes.

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• Stay current on industry trends and marketing best practices.
• Share campaign results and insights with stakeholders.
  
  

Requirements

• A bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in B2B lead generation or growth marketing.
• Experience with ICP-based targeting and account-based marketing.
• Strong understanding of multi-channel campaign strategies.
• Excellent writing skills with experience in content creation.
• Ability to translate insights into compelling campaigns.
• Strong project management skills with multitasking abilities.
• Data-driven mindset with experience in performance analysis.
• Experience collaborating cross-functionally with various teams.
  
  

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Benefits

• 100% remote, full-time position.
• Medical, dental, and vision insurance.
• Employer paid life & long-term disability insurance.
• 15 days of accrued PTO annually, plus holidays.
• 401k plan.
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.