Marketing Automation Manager

eTeacher Group is growing, and this is your opportunity to join a global, fast-moving EdTech company shaping the future of online education.

eTeacher Group is an EdTech pioneer delivering high-quality live online courses to over 50,000 students worldwide each year. With more than 550 employees and a rapidly evolving Learning Platform, we remain at the forefront of educational innovation. Our strategy is clear: create personalized, outcome-focused learning experiences powered by advanced teaching methodologies and cutting-edge AI technologies.

We’re now looking for someone who truly understands lifecycle marketing — not just the tools, but, more importantly, the logic behind them. Someone who can help us build smart automations and meaningful segmentation, identify our best audiences and customers, and truly leverage data — together with us.

We’re now looking for someone who truly understands lifecycle marketing. But not just tools, but more importantly - logic. Someone who would help us build smart automations, segmentations, to find our best audiences and customers, and truly leverage data — together with us.

You can be our Marketing Automation Manager. This means you will own the CRM and automation ecosystem end to end. Your mission: turn data into behavior, behavior into engagement, and engagement into retention, revenue, and the happiness of our students and readers.

Responsibilities:

•  Build and maintain all automated email/What’s App/ SMS journeys (trial → onboarding → retention → churn prevention → upsell).
• Audit existing flows and fix broken logic, overlaps, delays, and redundancy.
• Reduce manual campaigns by replacing them with structured automations.
• Improve conversion and retention rates through A/B testing and iteration.
• Regularly review performance and refine triggers, timing, and content.

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• Analyze user behavior data (opens, clicks, purchases, course starts, engagement).
• Design and refine lead scoring models, ensuring high-intent leads.
• Build the automation logic behind campaigns so follow-ups, reminders, and targeting work properly.
• Work with our legacy CRM setup, improve and gradually restructure it where needed, and help us move toward a cleaner, more scalable automation system.
• Keep the CRM organized and documented so the system stays clear, scalable, and easy to manage.
• Collaborate with stakeholders across teams, reach out when you need support, raise concerns early, and help ensure we stay aligned and move in the same direction.
  
  

Experience.

This is not a beginner role. You already understand lifecycle marketing, segmentation, and automation logic. We work with ActiveCampaign, so you need to be comfortable navigating complex systems and building structured automations.

Degree?

Nice to have, but not required. What matters more is your ability to solve problems and navigate challenges independently.

Intelligence & Systems Thinking.

This role will challenge you. Not everything is obvious, and sometimes there isn’t one right answer. You think in journeys and logic, not one-off campaigns, and you build things that scale.

Ownership.

You take responsibility for CRM health: structure, clarity, documentation, and long-term maintainability.

Communication.

We’re a large company with thousands of students and many moving parts. To avoid chaos, you communicate clearly, double-check assumptions, and make sure everyone stays aligned.

Execution Mindset.

You prioritize, manage multiple projects, and turn data into practical improvements. You look for better ways to do things and apply what you learn.

Remote work.

This is a fully remote position. We trust people to manage their time and deliver results.

If this sounds like you, we can’t wait to meet you. Apply and let’s talk about how we can build and grow together.