Email Marketing Manager

The Position

We are looking for an Email Marketing Manager to build, scale, and optimize our email marketing as a core growth and revenue channel.

You will own lifecycle communication, automation, and campaign strategy, working closely with product, growth, and content teams. This role combines strategy, analytics, and hands-on execution from segmentation and messaging to automation and optimization.

Duties

• Strategic planning and continuous optimization of our email marketing channel
• Building and managing lifecycle campaigns (onboarding, activation, retention, reactivation, upsell)
• Creating high-performing email content including copy, structure, and messaging
• Planning and executing newsletters, product updates, and promotional campaigns
• Developing segmentation strategies based on user behavior, lifecycle stage, and value
• Building and optimizing automated workflows and drip campaigns
• A/B testing subject lines, content, timing, and conversion paths

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• Analyzing performance metrics such as open rate, CTR, conversion, retention, and revenue impact
• Collaborating with product and growth teams to align messaging with features and monetization
• Supporting broader marketing and content initiatives with CRM and email insights

Requirements

• Strong experience in email marketing, lifecycle marketing, or CRM-focused roles
• Proven track record building and scaling email as a growth and revenue channel
• Excellent English skills, written and spoken
• Strong copywriting and messaging skills for conversion and engagement
• Experience with email and CRM platforms (e.g. Customer.io, HubSpot, Braze, Klaviyo, or similar)

Great to have

• Solid understanding of segmentation, personalization, and lifecycle strategy
• Analytical mindset with experience interpreting campaign and funnel performance
• Tech-savvy and comfortable working in product- and software-driven environments

What we offer

StreamTV offers a friendly working atmosphere where people can talk to each other on an equal footing, Competitive salary, a 100% remote with flexible working hours, diverse and international team, the opportunity to positively impact other streamer's and viewer's experience.

Compensation

Annual gross salary for this position ranges from €35,000 to €55,000 (full-time), with willingness to offer a market-aligned overpayment depending on qualifications and experience.