Senior Social Media Manager (North America)

SOCIAL MEDIA MANAGER (NORTH AMERICA) — UPI STUDY (REMOTE)

Location: Remote

Timezone: Must overlap partially with U.S. / North American hours

Type: Full-time

Compensation: Salary + performance-based commissions

About UPI Study

UPI Study helps students and adult learners earn transferable college credits at a fraction of the traditional cost—so they can finish degrees faster and affordably in the U.S. and Canada. We’re building the most scalable bridge between alternative credit and real university outcomes. UPI Study is a fast-moving EdTech startup, and we don’t build for one audience at a time—we execute across multiple markets in parallel (North America first, with other priority regions running alongside).

We move fast, we ship constantly, and we care about impact and execution.

The Role

We’re hiring a Social Media Manager focused on the North American market to lead content strategy and channel execution across TikTok, Instagram, YouTube (Shorts + long-form), and other key platforms.

You won’t be doing this alone—we already have in-house creator, plus access to services that connect us with thousands of localized micro-creators to publish content at scale. Your job is to direct the machine: strategy, production flow, editing polish, publishing, iteration, paid amplification, and measurable growth.

This is a high-impact role, working directly with a co-founder. While your primary focus is the U.S. and Canada, you’ll also help us scale content systems that can run across multiple priority markets simultaneously—meaning you need to be comfortable operating with speed, clarity, and tight execution across different segments at once.

What You’ll Own (Day-to-Day)

• North America-first content strategy (U.S./Canada audience, trends, hooks, cultural nuance)
• End-to-end management of content across TikTok, Instagram, YouTube (and expansion channels if needed)
• Briefing creators (internal + micro-creators) with scripts, hooks, formats, and creative direction
• Light-to-moderate video editing support (tight cuts, captions, pacing, repurposing)
• Publishing cadence + content calendar + asset organization
• Growth loops: testing hooks, improving watch time, boosting saves/shares, iterating weekly
• Coordinating with the marketing team: SEO team, blog writer, management, and leadership priorities
• Paid social basics + execution: Google Ads + Meta Ads + click-based campaigns (set up, test, optimize, report)
• Basic writing capability: captions, content outlines, simple blog coordination and direction
• Weekly reporting on results + learnings + next actions (what’s working, what’s not, what to scale)

What We’re Looking For

• Proven experience managing multiple social platforms (TikTok/IG/YouTube) with real results
• Strong feel for North American content (either work experience with NA brands or studied/lived abroad)
• Comfortable operating in a fast-moving environment and coordinating multiple stakeholders

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Clear evidence of large-scale impact (growth metrics, reach, conversion, community building, content volume systems)
• Bonus: experience in EdTech / higher education / international student space
• Bonus: performance marketing exposure (Google/Meta) and willingness to run experiments
• Strong project management skills: you can keep content flowing without chaos

Success in This Role Looks Like

• Consistent volume of high-quality content shipped every week
• Clear content pillars and repeatable formats that scale
• Strong North American growth (reach, engagement, leads, conversions)
• A creator system that runs smoothly (brief → produce → review → publish → learn → scale)

Why Join

• Fully remote, high autonomy
• Work directly with leadership (fast decisions, real ownership)
• Massive upside: salary + performance-based commissions
• Opportunity to build one of the most visible brands in credit mobility and alternative education