Senior Email Marketing Strategist (Remote, Europe)

a cool agency โ€ข Lithuania
Remote
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AI Summary

Seeking a senior, ownership-driven Email Marketing Strategist with deep expertise in Klaviyo and a proactive approach to performance improvement. This fully remote, full-time role involves building and optimizing automated flows, executing segmented campaigns, and driving retention strategies. Requires 2+ years of hands-on experience and a strategic mindset focused on customer experience and conversions.

Key Highlights
Senior role requiring strategic thinking and proactive ownership
Focus on email as a growth engine and driving retention
Fully remote, full-time position open to Europe-based candidates
Key Responsibilities
Building and optimizing automated flows (welcome, abandon cart, post-purchase, win-back, etc.)
Planning and sending segmented campaigns with A/B testing and personalization
Managing Klaviyo (and sometimes other ESPs) like a pro
Collaborating with creative and paid teams to keep email aligned with brand + performance goals
Tracking deliverability, engagement, and conversion metrics โ€“ then using that data to level up
Staying sharp on CRM and retention trends
Growing into a strategic CRM leadership role
Technical Skills Required
Klaviyo Email Marketing A/B Testing Personalization Deliverability CRM
Benefits & Perks
20 paid days off
Access to premium trainings, tools & resources
Fully remote & flexible schedule
Nice to Have
E-commerce experience

Job Description


๐Ÿ“ Remote | ๐Ÿข Full-Time | EUROPE


Read this before continuing:


This role is not for someone who just wants to tick boxes and follow instructions.

If youโ€™re just here to schedule newsletters and wait for your next task, this isnโ€™t for you.


Weโ€™re looking for someone senior.


Someone who knows email inside out, thinks strategically, and actively looks for ways to improve performance - not because we told you to, but because thatโ€™s how your brain works.


Youโ€™ll be expected to take full ownership, challenge ideas, and come up with your own.


And yes - weโ€™ll know if thatโ€™s not you. Weโ€™ve done this long enough to spot the difference.

So if youโ€™re not about that life, donโ€™t waste your time (or ours).


Butโ€ฆ if you love owning your craft, thrive on autonomy, and treat email like the growth engine it really is - keep reading. You might be exactly who weโ€™re looking for.


What Youโ€™ll Be Doing


  • Building and optimizing automated flows (welcome, abandon cart, post-purchase, win-back, etc.)
  • Planning and sending segmented campaigns with A/B testing and personalization
  • Managing Klaviyo (and sometimes other ESPs) like a pro
  • Collaborating with creative and paid teams to keep email aligned with brand + performance goals
  • Tracking deliverability, engagement, and conversion metrics โ€“ then using that data to level up
  • Staying sharp on CRM and retention trends
  • Growing into a strategic CRM leadership role


Youโ€™re Our Person If You:


  • Have 2+ years of hands-on email marketing experience (bonus if e-commerce)
  • Know Klaviyo flows, segmentation, analytics, and deliverability
  • Can prove youโ€™ve boosted performance through testing & iteration
  • Care about customer experience as much as conversions
  • Have a proactive, ownership-driven mindset โ€“ you donโ€™t wait, you act
  • Communicate clearly and stay organized in a remote team


What Youโ€™ll Get at ACA (A Cool Agency)


๐Ÿ“„ Freelance contract, full-time capacity โ€“ including 20 paid days off

๐Ÿง  Access to premium trainings, tools & resources to keep leveling up

๐Ÿ๏ธ Fully remote & flexible schedule โ€“ work wherever, whenever

๐Ÿš€ Developing into a leader who drives not just campaigns, but the full retention engine

๐Ÿช A team of wildly talented, weirdly wonderful people whoโ€™ll feel more like friends than colleagues


If youโ€™re the kind of person who sees email as a growth engine, not an afterthoughtโ€ฆ

If you want full ownership and room to growโ€ฆ


๐Ÿ‘‰ Apply now โ€“ we canโ€™t wait to meet you.


P.S. No AI-written answers in your application. Weโ€™ll smell it. Be real.

โš ๏ธ Applications open to Europe-based candidates only.


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