Senior Manager - Product Marketing

riskprofiler India
Remote
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AI Summary

Lead go-to-market initiatives, strengthen brand positioning, and drive demand generation across cybersecurity offerings. Develop and execute product marketing strategies, create compelling messaging, and own go-to-market launches. Collaborate with cross-functional teams to develop and execute high-impact marketing strategies.

Key Highlights
Lead go-to-market initiatives
Develop and execute product marketing strategies
Collaborate with cross-functional teams
Key Responsibilities
Develop and execute product marketing strategies
Create compelling messaging
Own and drive go-to-market (GTM) launches
Collaborate with demand generation agencies
Build and maintain product collateral
Conduct competitive analysis
Track campaign performance and product marketing metrics
Technical Skills Required
Graphic design tools (Canva, Adobe Creative Suite) Modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp) Google Analytics, SEMrush
Benefits & Perks
Remote work
Contract / Full-Time employment
Nice to Have
Exposure to global SaaS or cybersecurity markets
Experience in using CRM tools
Familiarity with paid advertising (Google Ads, LinkedIn Ads)

Job Description


Job Title: Sr. Manager – Product Marketing

Level: Mid–Senior Level

Location: Remote

Employment Type: Contract / Full-Time

Experience: 5–7 years


Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives


About the Role:

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.


This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.


Key Responsibilities

- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth

- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies

- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions

- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows

- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits

- Conduct competitive analysis, market research, and customer feedback loops to inform strategy

- Work closely with external marketing agencies to ensure alignment and execution consistency

- Track campaign performance and product marketing metrics; report insights and optimizations


What We’re Looking For

- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity

- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets

- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape

- Proven track record of developing and executing GTM plans across geographies

- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits

- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)

- Excellent collaboration and project management abilities across distributed teams

- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar


Bonus Skills (Nice to Have):

- Exposure to global SaaS or cybersecurity markets

- Experience in using CRM tools

- Familiarity with paid advertising (Google Ads, LinkedIn Ads)

- Understanding of SEO concepts and ability to collaborate on organic growth strategies

- Experience working with PR and analyst relations


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