AI Summary
Drive high-quality sign-ups and demo requests for a B2B SaaS product through paid acquisition campaigns and SEO initiatives. Collaborate with cross-functional teams to align creative and messaging for revenue-driven campaigns. Analyze campaign performance and translate data into actionable improvements.
Key Highlights
Plan and optimize paid acquisition campaigns
Manage on-page and technical SEO initiatives
Collaborate with cross-functional teams
Key Responsibilities
Plan, launch, and optimize paid acquisition campaigns
Manage on-page and technical SEO initiatives
Design and run A/B tests
Build and execute email nurture campaigns
Track campaign performance
Technical Skills Required
Benefits & Perks
Fully remote role with flexible hours
Lean, high-impact team with fast ownership and measurable outcomes
Opportunities for skills growth
Nice to Have
Google Tag Manager
Marketing automation (HubSpot)
Mailchimp
Salesforce
Job Description
Primary title: Digital Marketing Executive
Role is fully remote (India).
Role & Responsibilities
- Plan, launch, and optimise paid acquisition campaigns across Google Ads and Meta to drive high-quality sign-ups and demo requests for a B2B SaaS product.
- Manage on-page and technical SEO initiatives and coordinate content marketing to improve organic visibility and keyword rankings.
- Design and run A/B tests across landing pages and email flows to improve conversion rate and reduce cost-per-acquisition.
- Build and execute email nurture campaigns and marketing automation sequences to accelerate lead qualification and activation.
- Track campaign performance in GA4 and Google Tag Manager; translate data into actionable improvements and weekly/monthly reports.
- Collaborate with product, sales, and content teams to align creative, messaging, and targeting for revenue-driven campaigns.
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- SEO
- SEM
- A/B testing
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- Google Tag Manager
- Marketing automation (HubSpot)
- Mailchimp
- Salesforce
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- Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
- Proven track record in performance marketing for SaaS or B2B products; comfortable owning end-to-end campaigns and reporting.
- Fluency in English; ability to work on India Standard Time (remote).
- Fully remote role with flexible hours aligned to IST.
- Lean, high-impact team with fast ownership and measurable outcomes.
- Opportunities for skills growth across paid media, analytics, and marketing automation.
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