Content Strategist & SEO Specialist

About The Company

Directive Consulting is a premier B2B performance marketing agency dedicated to delivering measurable revenue growth for its clients. Specializing in Customer Generation, a proprietary marketing methodology, the agency focuses on driving pipeline, fueling sales-qualified leads, and scaling brands that prioritize growth. Their expertise spans Paid Media, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Revenue Operations (RevOps), and Go-To-Market Strategies, all aimed at building effective marketing engines that excel in SaaS and various B2B industries. Known for moving quickly and thinking boldly, Directive Consulting hires innovative professionals who challenge the status quo and push campaigns beyond expectations. The company's mission is to shape the future of marketing through results-driven strategies that make a meaningful impact, fostering a culture of excellence and creativity.

About The Role

The Content Strategist at Directive Consulting plays a vital client-facing role responsible for developing and executing comprehensive content and SEO strategies. This position involves managing day-to-day client deliverables, creating tailored marketing strategies, and maintaining strong communication with both clients and internal teams. The strategist primarily handles enterprise clients, requiring a deep understanding of their service lines and how these impact broader business objectives. Internally titled as Account Strategist, Content & SEO, this role demands a strategic thinker with a focus on delivering measurable results aligned with the company's North Star Metrics (NSMs). The ideal candidate will be proactive in setting goals, managing projects, and building lasting client relationships, all while collaborating closely with cross-functional teams to ensure campaign success.

Qualifications

• Proven success in implementing SEO principles and content strategies, including keyword research, on-page optimization, and link building
• Strong analytical skills with experience analyzing website traffic and SEO metrics using tools like Google Analytics
• Excellent communication skills, comfortable in client-facing roles and stakeholder management
• Proficiency with industry tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Analytics
• Exceptional organizational, project management, and time management skills
• Agency experience is required
• Experience in B2B technology and SaaS industries
• Enthusiasm for digital marketing, SEO, and content creation
• Knowledge of AI and automation trends in marketing operations
• Ability to work remotely with reliable internet and a professional workspace
  
  

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Responsibilities

• Develop and implement customized content and SEO strategies aligned with client goals and best practices
• Use project phases as foundational points for strategy creation, optimization, and revision based on ongoing performance data
• Collaborate with Associate Directors to set and approve measurable goals using data sources such as Google Analytics, CRM, SEMrush, and Ahrefs
• Ensure the successful execution of strategies by delegating tasks and managing timelines through tools like Asana
• Partner with content writers, designers, and project managers to produce high-quality content campaigns on schedule
• Act as the primary interface between clients and internal teams, building strong relationships and understanding client needs beyond deliverables
• Proactively communicate project timelines, progress, and strategic adjustments to clients and internal leadership via channels like Slack and email
• Provide regular reporting on strategy performance through bi-weekly meetings, monthly, quarterly, and bi-annual reviews
• Identify and pursue opportunities for client growth through upselling, cross-selling, and referrals
• Stay informed on industry trends, including AI and automation, to enhance campaign effectiveness and operational efficiency
  
  

Benefits

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• Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location
• Comprehensive health benefits including medical, dental, and vision plans, with employer-paid coverage for employees and partial contributions for dependents
• Disability and life insurance coverage
• Support for mental health through Spring Health and Headspace memberships
• Physical wellness benefits via Gympass
• Unlimited paid time off, company holidays, your birthday off, and end-of-year recharge period
• Paid parental leave
• Financial benefits including a traditional and Roth 401(k) plan with a 3% company match
• Annual performance-based bonus scaled over tenure
• Exclusive annual anniversary trip for team bonding and entertainment
  
  

Work Environment Requirements

As a remote-first organization, Directive Consulting offers the flexibility to work from anywhere within the US, with options to utilize their modern Irvine, California office. For international roles, candidates must have valid work authorization and reside in eligible countries such as Canada, the UK, or Australia. The role requires a reliable internet connection, a professional workspace, and the ability to operate a laptop and productivity software efficiently. Candidates should be comfortable working independently for extended periods, with excellent written and verbal communication skills. Reasonable accommodations are available for individuals with disabilities, and the company is committed to fostering a diverse and inclusive workplace.

Equal Opportunity

Directive Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.