Demand Generation Manager

Location: 🌎 Latin America (required)

At Viva, we partner with fast-growing US startups and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.

We’re hiring a Demand Generation Manager to own the marketing-generated pipeline and build the systems, campaigns, and conversion paths that drive it.

This is not a people management role. It’s a hands-on position for someone who wants to build the demand engine end to end.

What You’ll Do:

Build Pipeline for Sales

• Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, with an emphasis on qualified pipeline and revenue impact.
• Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality
• Partner closely with Sales and GTM to ensure pipeline quality and conversion into revenue

Optimize Conversion Across the Funnel (CRO)

• Own conversion rate optimization across the funnel (website, landing pages, demo flows)
• Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline
• Build and improve high-intent pages that support conversion, such as demo, landing, and solution pages
• Continuously test, measure, and improve funnel performance

Improve Systems and Performance

• Track, analyze, and report on demand generation performance to drive better outcomes
• Use funnel metrics to model performance and guide decisions (inputs → outputs)
• Improve and optimize systems, processes, and automation supporting lead capture, routing, attribution, and reporting

Who You Are:

Demand Generation Operator

1. 5-7 years in B2B growth marketing / demand generation
2. Experience generating pipeline for US-based B2B buyers.
3. Experience in mid-market environments
4. Strong hands-on experience with CRO, funnel building, and multi-channel campaigns.
5. Experience working closely with Sales on lead quality and conversion
6. Strong analytical skills - able to model funnel performance and pipeline outcomes
7. Familiar with CRM tools (HubSpot preferred)

How You Work

1. Exec-Level Communicator - fast-paced, concise, and clear; communicates decisions with strong rationale and confidence
2. High-Autonomy Operator - moves fast, operates with ambiguity, and drives outcomes without heavy guidance
3. Pipeline Owner - thinks in revenue and pipeline, not just marketing metrics
4. Hands-On Builder - executes end-to-end; comfortable operating as a one-person demand gen owner

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

5. Experimentation-Driven - tests, learns, and iterates quickly based on data
6. Commercially Aware - understands buyer intent and what drives conversion
7. Scrappy and Resourceful - operates with a “figure-it-out” mindset in a lean environment

How We Take Care of You

With a 4.7/5 Glassdoor rating, our team genuinely loves working here. Here’s why:

1. A company driven by a real social mission
2. A culture built around growth, empowerment, and well-being
3. 100% remote, forever
4. Continuous development through feedback, performance reviews, and growth opportunities
5. Work-life balance: fixed schedules, no overtime, weekends off
6. Competitive pay: raises every 6 months + performance bonuses
7. Global health insurance: medical, dental, vision, mental health, and routine care
8. Paid holidays, vacation, sick days, and family care days
9. Family-friendly benefits: parental leave and flexible parent policies

Apply!

🕐 Looking To Start ASAP? So Are We!

Move fast → get hired fast.

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