AI Content Orchestration Specialist

About Pixpa

Pixpa is an all-in-one website builder for creative professionals — photographers, designers, artists, and studios. Bootstrapped, profitable, and independent for 12 years. Lean team, real product, customers who depend on it daily.

Who we are looking for

We are looking for a sharp, AI-native growth professional who owns content operations and execution across Pixpa's full growth stack — content quality, SEO, CRO, email, and social — and who uses AI tools as a force multiplier to deliver output that outperforms what a traditional team could produce.

Pixpa has built a production-grade AI content engine using Claude. Multi-stage workflows and skills are already in place to produce content at scale. What we need now is the person who runs that engine — orchestrating AI workflows to produce the highest quality content across every stage of the funnel, auditing output against the toughest SEO, AEO, and Google HCU benchmarks, and then distributing and amplifying that content across every channel that drives growth.

This is not a content writing role. Content writing is handled by AI. What this role requires is the expertise to know what great looks like — technically, editorially, and strategically — and the ability to orchestrate AI to consistently produce it. Then get it published, distributed, and working.

The ideal person is flexible, multi-skilled, and impact-driven. You are as comfortable auditing a BOFU comparison page for E-E-A-T signals as you are scheduling a week of social posts or setting up an email campaign. You operate across the full growth stack and you use AI tools to do it at a pace and quality level that a traditional team could not match.

The non-negotiable: deep, working knowledge of Google HCU, E-E-A-T, AEO, and modern SEO — and active daily use of AI tools including Claude, Cowork, and agentic platforms. Not familiarity. Expertise.

This is a full-time remote job.

What you'll own

AI content orchestration and quality

•   Run Pixpa's AI content workflows — multi-stage Claude prompts and skills — to produce TOFU, MOFU, and BOFU content at scale.

•   Audit every piece of AI-generated content against Google HCU, E-E-A-T, AEO, and Pixpa's quality benchmarks before it goes live. You are the quality gate.

•   Iterate and improve the AI workflows and prompts when output quality falls short. You are not just running the engine — you are tuning it.

•   Ensure all content — comparison pages, alternatives pages, BOFU landing pages, blog posts, templates, examples — meets the highest technical and editorial standards for search and AI answer engines.

•   Stay current on Google algorithm updates, HCU signals, and AEO developments. What passes today may not pass in six months. You own that knowledge.

On-site publishing and SEO execution

•   Publish and maintain all growth pages — BOFU, MOFU, TOFU, comparison, alternatives, templates, examples — on schedule, every week.

•   Own on-site SEO hygiene across every page — meta titles, descriptions, internal linking, schema markup, image alt tags, canonical tags, page speed signals.

•   AEO execution — structure pages correctly for AI answer engines, featured snippets, and zero-click results.

•   Manage the content calendar and publishing schedule. Nothing slips.

•   Monitor competitor pages and rankings — flag changes in positioning, new pages, and keyword movements to the growth lead.

CRO execution

•   Run the weekly CRO experiment queue — publish variants on homepage, pricing, landing pages, and comparison pages.

•   Implement copy, CTA, and layout changes as directed. Log hypotheses, record results, surface patterns.

•   Use AI tools to generate and test multiple copy variants faster than manual iteration allows.

Email and lifecycle

•   Assemble and schedule email campaigns and newsletters — formatting, linking, segmenting, sending.

•   Own lifecycle email execution for trial users, active subscribers, and churned users as directed by the growth lead.

•   Use AI workflows to personalise and optimise email content at scale.

Social and distribution

•   Publish and schedule content across all Pixpa social channels. Every piece of content gets distributed — nothing sits unpublished.

•   Repurpose content into multiple formats — blog post to LinkedIn article, carousel, short-form snippet, email excerpt.

•   Submit content to relevant aggregators, communities, and platforms — Designer News, Reddit, Product Hunt, and similar.

•   Keep Pixpa's listings current and optimised on Capterra, G2, Trustpilot, and tool directories.

AI-native operations

•   Use Claude, Cowork, and other agentic platforms as primary work instruments — not assistance tools, work tools.

•   Build and run repeatable AI-assisted routines — weekly ranking reports, competitor snapshots, content gap audits, quality checklists.

•   Bring new AI tools and workflows to the team as the landscape evolves. We expect you to be ahead of us on what is possible.

Who you are

•   3–5 years of experience in SEO, content operations, or growth marketing — ideally in a SaaS or digital product environment.

•   Deep, working knowledge of Google HCU, E-E-A-T, AEO, and what technically strong content looks like in 2025 and beyond.

•   Already using AI tools — Claude, Cowork, Cursor, or similar — as a core part of your daily workflow. Not occasionally. Every day.

•   Comfortable operating across the full growth stack — content, SEO, CRO, email, social. You do not silo yourself.

•   Execution-first. You measure your week by what shipped and what moved, not what was planned.

•   Strong editorial judgement — you know the difference between content that technically passes and content that actually performs.

•   Self-directed and async-disciplined. You manage your own calendar, hit deadlines, and surface blockers without being chased.

•   Strong written English — you are not writing long-form content from scratch, but headlines, meta descriptions, social posts, and email subject lines need to be sharp.

•   Fully remote ready. Own hardware, fast internet, private working space — non-negotiable.

Must-have skills and tools

•   Google HCU, E-E-A-T, and AEO — deep working knowledge, not surface familiarity

•   AI tools — active daily use of Claude, Cowork, or equivalent agentic platforms

•   On-site SEO — meta, internal linking, schema, canonicals, technical hygiene

•   CMS publishing — WordPress, Webflow, or similar

•   Google Analytics and Search Console — interpreting traffic, ranking, and engagement data

•   Social scheduling — Buffer, Hootsuite, or equivalent

•   Email platforms — Mailchimp, ConvertKit, or equivalent

•   Spreadsheets — experiment tracking, content calendars, performance reporting

Nice to have

•   Experience with A/B testing tools — GrowthBook, VWO, or similar

•   Basic HTML/CSS — enough to make small on-page edits without developer help

•   Experience building multi-stage AI workflows or prompt chains using Claude or GPT APIs

•   Familiarity with print-on-demand, photography, or creative professional markets

•   Experience running growth for a SaaS product with a self-serve trial funnel

Why Pixpa

•   You will own a real growth function end to end — not assist someone else's.

•   AI-first by design. The content engine is already built. You run it, tune it, and make it perform.

•   Lean team, no bureaucracy. Direct access to the founder and growth lead. No approval chains for publishing a page.

•   Fully remote. Own hardware, fast internet, and a private working space expected.

•   Profitable and independent for 12 years — stable company, serious product, not a startup burning runway.

How to apply

Send a short note — not a cover letter. Tell us: what AI tools you use daily and how, one piece of content you produced or improved that you are proud of and why it worked, and your expected monthly salary.

Include your CV and anything relevant — pages you have published, campaigns you have run, AI workflows you have built.

• Apply via LinkedIn or email us at careers@pixpa.com.