Head of Marketing (Digital Courses & CPD)

PERMANENT AU DAYSHIFT, REMOTE

GetMyCourse – Remote (India)

Head of Marketing (Digital Courses & CPD)

Salary: ₹30L – ₹35L per year

Location: Remote (India)

Time Zone: Work hours must overlap with Australian mornings

About GetMyCourse

GetMyCourse is one of Australia's fastest-growing education companies helping professionals build careers in sectors such as:

• Disability & NDIS

• Community Services

• Childcare

• Mental Health

• Leadership & Management

Our core business focuses on high-value nationally recognised qualifications.

We are now launching a new high-growth division selling short courses and Continuous Professional Development training online, designed for professionals who want fast, practical skills.

Our goal is to build a scalable digital course ecosystem generating $1,500,000 + revenue within the first 10–12 months. This role will lead that mission.

The Role

We are looking for an experienced Head of Marketing / Growth Leader with a strong background in selling online courses at scale.

You will lead the strategy, funnels, and team responsible for acquiring customers and converting them through our website using ecommerce-style marketing.

This is a high ownership role where you will build and scale the digital products growth engine.

Your mission:

Generate $1,500,000+ revenue from short courses within 6–8 months.

Key Responsibilities

Revenue & Growth

• Own revenue targets for short courses and CPD programs

• Launch and scale new course products

• Build high-converting funnels that sell courses automatically

• Increase customer lifetime value through upsells and cross-sells

Performance Marketing

Own the full marketing stack including:

• Meta Ads

• Google Ads

• YouTube

• SEO

• Email marketing

• Affiliate partnerships

• Organic social

You will drive profitable acquisitions at scale.

Funnel Strategy

Build and optimise:

• Evergreen funnels

• Webinar funnels

• VSL funnels

• Lead magnet funnels

• Course launch campaigns

Your goal is to build automated sales systems that run 24/7.

Conversion Optimisation

• Increase website conversion rates

• Improve landing pages

• Optimise checkout flows

• Test pricing and offers

Email & Retention

Work closely with email marketing to:

• Build nurture sequences

• Increase repeat purchases

• Improve LTV

• Launch promotions

Team Leadership

You will manage and scale a marketing team including:

• Media buyers

• Funnel builders

• Copywriters

• Video editors

• Email marketers

Your job is to build a high-performance marketing machine.

Required Experience

• This role is NOT suitable for general marketers.
• We are looking for someone who has already grown online education products.

You must have:

✔ Experience selling online courses or digital education products

✔ Experience managing paid ads budgets and scaling campaigns

✔ Experience building course funnels that generate consistent sales

✔ Experience working remotely with international teams

✔ Strong understanding of ecommerce style marketing

Tools & Platforms

Experience with the following is highly preferred:

• GoHighLevel

• Klaviyo

• Shopify

• Google Analytics

• Meta Ads Manager

• Google Ads

• Funnel builders

Ideal Candidate Profile

You are someone who:

• Thinks like a growth operator, not a campaign manager

• Understands how online courses actually sell

• Loves analysing funnels and conversion data

• Is comfortable managing a remote team

• Moves fast and executes quickly

What Success Looks Like

Within the first 6–8 months you will:

• Launch multiple short courses

• Build evergreen sales funnels

• Generate $1,500K+ in revenue

• Increase customer lifetime value through upsells

• Build a repeatable growth engine

Why Join GetMyCourse

• Work with a fast-growing international education company

• Own a major digital product expansion

• Full remote flexibility

• Opportunity to grow into Head of Digital Products

How to Apply

Please include the following items and send it to : amelia.m@scale-x.biz

1️⃣ Your resume

2️⃣ Links to courses or funnels you have helped scale

3️⃣ Revenue results from previous campaigns

4️⃣ A short video explaining how you would sell a $199 online course