Digital Marketing Specialist (Consultant)

Company Description

Immense Hire is a global leader in staffing and talent solutions, dedicated to connecting businesses with exceptional talent while empowering professionals to achieve lasting career success. By addressing the challenges of speed, quality, and fairness in hiring, Immense Hire ensures a structured and transparent process. Serving as an end-to-end hiring partner, the company focuses on precision and efficiency to accelerate outcomes and foster strong, impactful teams. Immense Hire is committed to building meaningful careers and helping companies grow with a human-centered approach.

Company: Immense Hire

Role: Digital Marketing Specialist (Consultant)

Location: Remote (India)

Type: Part-Time / Project-Based

Experience: 1–3 Years

Role Overview

We are seeking a data-driven and creative Digital Marketing Specialist to join us on a part-time consultancy basis. The primary objective of this role is to amplify our brand presence and drive high-quality traffic to our website and social media platforms. You will play a pivotal role in bridging our engagement between two key markets: the USA and India.

The ideal candidate understands the nuances of the recruitment industry and knows how to tailor content that resonates with both high-level corporate clients in the US and skilled talent pools in India.

Key Responsibilities:

1. Performance Marketing & Traffic Generation

·        Develop and execute multi-channel campaigns (SEO, SEM, Social) to increase monthly unique visitors to the company website.

·        Optimize website content and landing pages for search engines to improve organic rankings in both US and Indian search results.

·        Manage small-to-medium scale paid ad campaigns (LinkedIn Ads, Meta Ads) focusing on lead generation for staffing requirements.

2. Social Media Growth & Management

·        Create and curate a weekly content calendar for LinkedIn, Twitter, and Instagram.

·        Draft compelling copy for "People Strategy" insights, industry trends, and active job openings.

·        Implement growth hacking strategies to increase follower counts and engagement rates across regions.

3. Cross-Border Content Strategy

·        Tailor marketing messaging to ensure cultural and professional relevance for both North American and South Asian audiences.

·        Collaborate with the recruitment team to turn successful placements and case studies into marketing collateral.

4. Analytics & Reporting

·        Track and report on Key Performance Indicators (KPIs) including CTR, Conversion Rates, and Engagement Metrics.

·        Provide actionable insights based on Google Analytics and social media native platform data.

Required Skills & Qualifications:

Experience: 1–3 years of proven experience in digital marketing, preferably within the B2B or HR/Staffing sector.

Platforms: Proficiency in LinkedIn Campaign Manager, Meta Business Suite, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, or Moz).

Content Creation: Strong copywriting skills with the ability to simplify complex professional concepts into engaging social posts.

Design: Basic proficiency in Canva or Adobe Express for quick-turnaround visual assets.

Market Knowledge: Familiarity with the professional landscapes of both the USA and India.

Why Join Us?

Flexible Remote Work: Work from anywhere in India with a schedule that fits your consultancy portfolio.

Global Impact: Help build the digital footprint of a growing staffing firm with a global reach.

Collaborative Environment: Work directly with the founding team to shape the brand's voice and precision.

How to Apply:

Interested consultants should submit their resume, portfolio or links to social media accounts they have managed, along with a brief pitch on how they would increase traffic for a staffing firm in a dual-market (US/India) setup. Immense Hire Team will review the applications and get respond to the qualified applicants.