Paid Media Specialist

Position Type: Full-time

Location: Philippines (Remote)

Schedule: Mon-Fri; overlaps with PST work hours

About The Company

Our client is a fast-growing digital marketing and creative agency that partners with innovative consumer brands to craft compelling strategies, campaigns, and content that drive measurable results. They specialize in blending creativity with performance to help brands stand out in competitive markets. The team values collaboration, accountability, and a proactive mindset - thriving in an environment where excellence and efficiency go hand in hand.

About The Role

We’re seeking a highly analytical and detail-oriented Paid Media Specialist with strong experience in ecommerce advertising. This role is ideal for someone who thrives in performance-driven environments, enjoys hands-on campaign optimization, and is comfortable managing budgets ranging from $5,000 to $100,000 USD per month.

You will focus primarily on Google Ads (70%) with support across Meta Ads (30%), contributing to campaign strategy, execution, analysis, and cross-team collaboration.

Responsibilities

Google & Meta Campaign Management

• Day-to-day management of paid media campaigns, with 70% focus on Google Ads (Search, Shopping, Performance Max, YouTube) and 30% on Meta Ads
• Plan, build, and launch campaigns aligned with ecommerce goals, audience strategies, and conversion objectives
• Execute structured A/B testing of creatives, audiences, bidding strategies, and landing pages
• Continuously monitor performance, pacing, and efficiency across CPC, CTR, CPA, ROAS, and other relevant KPIs
• Manage monthly campaign budgets ranging from $5,000 to $100,000+ USD
  
  

Data Analysis & Reporting

• Analyze campaign data across Google Ads, Meta Ads, and Analytics tools to identify patterns and optimization opportunities
• Prepare clear weekly and monthly reports, highlighting insights, trends, and next steps
• Translate performance data into actionable recommendations for scaling and efficiency improvement
  
  

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

Cross-Team Collaboration

• Work closely with internal teams (creative, merchandising, email/CRM, operations) to ensure campaign alignment
• Communicate performance updates, testing insights, and optimization strategies clearly and proactively
• Support broader ecommerce initiatives through data-driven inputs and channel expertise
  
  

Technical & Operational Excellence

• Ensure accurate tracking setup, event configuration, and conversion integrity across platforms
• Conduct thorough QA on every campaign launch to maintain high accuracy and operational discipline
• Maintain organized documentation of testing frameworks, campaign changes, and results
  
  

Competencies And Qualifications

Must-Have

• 3+ years of hands-on experience in paid media or digital marketing, ideally in ecommerce environments
• Strong operational proficiency in Google Ads and Meta Ads (Facebook, Instagram)
• Experience working with performance metrics such as CTR, CPC, CPA, ROAS, and revenue-driven KPIs
• Demonstrated ability to manage and scale campaigns within $5,000–100,000 USD/month budgets
• High attention to detail paired with strong analytical curiosity and interest in performance strategy
• Clear, concise communicator comfortable working with cross-functional team
  
  

Nice-to-Have

• Proficiency in Google Analytics (GA4), Looker Studio, or equivalent analytical tools
• Bachelor’s degree in Marketing, Advertising, Business, or related field
• Familiarity with Shopify, or other ecommerce platforms
• Understanding of email and CRM platforms such as Klaviyo, HubSpot, or similar
  
  

Key Qualities

• Detail-Oriented - Consistently ensures accuracy in campaign setup, data interpretation, and reporting
• Action-Oriented - Quickly turns insights into execution and takes initiative to move tasks forward
• Organized - Manages multiple campaigns, deadlines, and workflows with clear structure and efficiency
  
  

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Gain hands-on experience, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.
  
  

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview, Client Interviews, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.