SEO Specialist

Position Type: Full-time

Location: Philippines (Remote)

Schedule: 8am-5pm, EST

About The Company

Our client is a growing organization with a focus on eCommerce and digital growth. They operate multiple online storefronts and rely on a collaborative Growth Team (CRO/UX, SEO, Email/Retention, Paid) to drive campaigns, experiments, and ongoing site improvements. They value high standards of technical execution, performance, and analytics integrity, ensuring their digital properties deliver both business results and a seamless customer experience.

About The Role

The SEO Specialist will drive the growth of the client’s organic visibility, traffic, and revenue through data-driven SEO strategies. This includes conducting keyword research that accounts for seasonality and market trends, executing SEO-focused content initiatives such as blogs and on-page optimization, and ensuring alignment with overall marketing objectives.

The role collaborates closely with the Web Development team to prioritize technical SEO requirements, while also working lightly with CRO, UX, and campaign teams to support broader business goals. Success will be measured by improved organic rankings, increased qualified traffic, and a clear connection to revenue growth, all tracked through analytics and reporting.

Responsibilities

Keyword Research, Seasonality Mapping and SEO Roadmap - 15%

• Identify high-volume, high-intent keyword opportunities and competitive gaps.
• Build seasonal demand mapping (monthly and weekly trends) by pest, room, and use-case to guide the content calendar.
• Produce a prioritized SEO roadmap (new pages, refreshes, blog themes) based on research and opportunity sizing.
• Create SEO briefs with intent mapping, structure, FAQs, internal links, and acceptance criteria.
  
  

Content Creation and Blog Writing - 30%

• Write and publish SEO-driven blogs (and/or manage production) with strong intent match and on-brand clarity.
• Refresh and expand existing content to maintain rankings and improve click-through rate and engagement.
• Ensure content supports trust and purchase confidence with clear education and use-case guidance.
  
  

On-Page SEO and Internal Linking - 10%

• Optimize titles, meta descriptions, headings, and content modules for rankings and SERP click-through rate.
• Improve internal linking across collections, PDPs, and blogs to strengthen topical authority and discovery paths.
• Coordinate with merchandising to keep SEO priorities aligned with product availability and focus.
  
  

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Technical SEO Coordination (with Web Dev) - 10%

• Monitor crawlability and indexation health and translate issues into clear dev tickets (canonicals, duplication, schema, template rules).
• Validate technical changes using Google Search Console and QA checks after releases.
• Maintain SEO hygiene requirements for new templates and new content types.
  
  

Organic Growth Analytics and Reporting (GA4 and GSC) - 15%

• Deliver weekly and monthly reporting on organic growth: non-branded clicks, rankings, click-through rate, index coverage, top landing pages, and organic revenue and assists.
• Use GA4 to connect content actions to performance outcomes, segmented by landing page type, device, and channel overlap.
• Annotate reporting for seasonality, promotions, releases, and major site changes; convert insights into next actions.
  
  

LLM Optimization and AI Search Readiness - 10%

• Optimize content and site structure so LLMs can confidently surface the client’s answers and cite client pages.
• Create and maintain LLM-friendly content patterns (clear definitions, structured FAQs, consistent entities, concise how-to steps, and strong page hierarchy).
• Coordinate with Web Dev on structured components when needed (schema enhancements, FAQ modules, glossary patterns, and other machine-readable elements).
  
  

Other Websites - 10%

• Provide minor SEO support for the website and, if needed, other new sites (keyword research, priority pages, on-page basics, and performance tracking).
• Apply consistent SEO and LLM-readiness standards across sites where relevant, without compromising the primary focus on main website
  
  

Competencies And Qualifications

• 3–5 years of hands-on experience as an SEO Specialist, SEO Strategist, or equivalent role with measurable impact
• Advanced proficiency in GA4 (required), with working knowledge of Google Search Console and familiarity with Google Merchant Center
• Strong working knowledge of SEO platforms such as SEMrush (or equivalent tools like Ahrefs), including keyword research, competitive analysis, and performance tracking
• Experience producing or overseeing SEO-driven content, with a portfolio demonstrating keyword strategy, on-page optimization, and copywriting quality
• Comfortable leveraging AI tools to accelerate research, content drafting, and analysis, while applying strong editorial judgment and human refinement
• Proficient in Excel and PowerPoint for analysis, reporting, and stakeholder-ready presentations
  
  

Key Qualities

• Detail-oriented and proactive, with the ability to spot gaps, issues, and opportunities before they impact performance
• Clear and confident communicator, able to collaborate effectively with content, web development, merchandising, and growth teams
• Analytical and intellectually curious, with a strong instinct for testing, learning, and continuous improvement
• Strong sense of ownership, taking responsibility for content quality, SEO performance, and data integrity
• Adaptable and execution-focused, thriving in a fast-paced, cross-functional environment with evolving priorities
  
  

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Gain hands-on experience, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.
  
  

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview, Client Interview, and Assessment. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.