Market Expansion Team Lead

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M and our investors include Vertex Ventures, Fundamentum & Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

The numbers speak for themselves: 40,000+ monthly active creators, 300,000+ pieces of content per month, 6 million+ orders, and ₹350 crore in monthly GMV for partner brands. And we are only soaring higher!

Stellar Team

Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 4 years and are doing a monthly GMV of over INR 350Cr. We are working with over 40,000+ monthly active content creators and 250+ brands and marketplaces, including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing?

Ops Management:

• Oversee the day-to-day operations of the Market Expansion team, ensuring smooth, efficient, and high-quality execution across emerging growth axes—including new platforms (such as Facebook, Snapchat, and Pinterest) and expanding categories beyond currently explored areas—while supporting scale across evolving partner ecosystems and campaign formats.
• Build and nurture strong relationships with creators, ensuring consistent communication, swift execution, timely support, and a high-quality overall experience to effectively achieve defined objectives.
• Follow established SOPs, policies, and best practices to execute tasks efficiently, while adapting processes to support newer categories, use cases, and growth opportunities
• Track key performance metrics to evaluate progress, optimize execution, and support the product–market fit journey across platforms and expanding categories

Strategic Initiatives:

• Analyze operational data, emerging trends, and creator feedback to identify improvement opportunities and refine processes for rapid, scalable growth across new channels, formats and categories
• Work closely with cross-functional teams to proactively address creator and partner needs, enabling seamless execution across a widening spectrum of campaigns and business verticals

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

• Oversee the use of support tools, technologies, and systems to ensure they are effectively implemented and fully leveraged across diverse and evolving use cases
• Stay updated on the latest developments in marketing, platform ecosystems, and partnership models to ensure operations remain relevant, efficient, and future-ready as expansion continues across new surfaces and categories

What are we looking for?

• If you’ve been a content creator yourself or have worked closely with creators or social media, we like you already! 🙂
• Business-oriented problem-solving mindset
• 1-2 years of experience in scaling and managing operations, business development and sales
• Proficient in support tools and technologies, with a deep understanding of industry best practices

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

• Competitive Salary, Generous ESOPs, and Relocation Bonus
• Learning & Development Programs with a Dedicated Budget

Interested in relocating to India? Check out our comprehensive Relocation Jobs in India page with detailed relocation packages and benefits.

• Company sponsored newsletters and books
• ChatGPT Subscription
• Regular Team Outings
• Discounted Health Plans & Gym Memberships
• Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App:iOS | Android

Team

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO

Team

Minaal Dembla - Hiring Manager